Course Outcomes

M-421.1: Understand the key concepts and principles of services marketing, unique characteristics of service products, impact on design and execution of marketing strategies for services.

M-421.2: Foster critical thinking and problem-solving skills in services management.

M-421.3: Design service quality measurements to build customer loyalty and evaluate the effectiveness and efficiency of customer service offerings.

M-421.4: Manage service blueprinting, integrate new technologies, and address other key issues facing today's customer service providers and service managers.

M-421.5: Apply the knowledge of the traditional and extended marketing mix for services.

Mapping Matrix of CO's and PO's