College Code REAP: 1031,   CMAT: 302
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Course Outcomes

 

M-421.1: Apply the knowledge of service marketing discipline and concepts related to Segmentation, Targeting, and Positioning of services.

M-421.2: Develop an understanding of pricing strategies and promotion methods for service to take managerial decisions.

M-421.3: Apply integrative knowledge of marketing issues associated with service productivity, and Customer Relationship Management.

M-421.4: Apply the knowledge of the extended marketing mix for services.

M-421.5: Learn how services marketing principles can be used as a conceptual framework to help managers identify and solve marketing problems.

 

Mapping Matrix of CO's and PO's

 

COs

PO1

PO2

PO3

PO4

PO5

PO6

PSO 1

PSO 2

M-421.1

3

3

-

-

-

3

3

3

M-421.2

3

3

-

2

-

3

3

3

M-421.3

2

3

-

2

-

3

3

3

M-421.4

3

3

-

2

-

3

2

3

M-421.5

3

3

-

2

-

3

2

3

Avg

3

3

-

2

-

3

3

3

 

 

 

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