Course Outcomes
M-421.1: Apply the knowledge of service marketing discipline and concepts related to Segmentation, Targeting, and Positioning of services.
M-421.2: Develop an understanding of pricing strategies and promotion methods for service to take managerial decisions.
M-421.3: Apply integrative knowledge of marketing issues associated with service productivity, and Customer Relationship Management.
M-421.4: Apply the knowledge of the extended marketing mix for services.
M-421.5: Learn how services marketing principles can be used as a conceptual framework to help managers identify and solve marketing problems.
Mapping Matrix of CO's and PO's
|
COs |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PSO 1 |
PSO 2 |
|
M-421.1 |
3 |
3 |
- |
- |
- |
3 |
3 |
3 |
|
M-421.2 |
3 |
3 |
- |
2 |
- |
3 |
3 |
3 |
|
M-421.3 |
2 |
3 |
- |
2 |
- |
3 |
3 |
3 |
|
M-421.4 |
3 |
3 |
- |
2 |
- |
3 |
2 |
3 |
|
M-421.5 |
3 |
3 |
- |
2 |
- |
3 |
2 |
3 |
|
Avg |
3 |
3 |
- |
2 |
- |
3 |
3 |
3 |
