College Code REAP: 1031,   CMAT: 302
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Course Outcomes

 

M-420.1: Demonstrate how knowledge of consumer behavior can be applied to marketing.

M-420.2: Identify and explain factors which influence consumer behavior.

M-420.3: Relate internal dynamics such as personality, perception, learning motivation and attitude to the choices consumers make.

M-420.4: Use appropriate research approaches including sampling, data collection and questionnaire design for specific marketing situations.

M-420.5: Demonstrate effective understanding of consumer behavior issues and theories within a specific context and apply appropriately.

 

Mapping Matrix of CO's and PO's

 

COs

PO1

PO2

PO3

PO4

PO5

PO6

PSO 1

PSO 2

M-420.1

3

3

3

2

3

2

3

3

M-420.2

3

3

2

2

2

2

3

3

M-420.3

3

3

2

2

3

2

3

3

M-420.4

2

3

2

2

2

3

2

3

M-420.5

3

3

2

2

1

3

2

3

Avg

3

3

2

2

2

2

3

3

 

 

 

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