Course Outcomes
M-420.1: Demonstrate how knowledge of consumer behavior can be applied to marketing.
M-420.2: Identify and explain factors which influence consumer behavior.
M-420.3: Relate internal dynamics such as personality, perception, learning motivation and attitude to the choices consumers make.
M-420.4: Use appropriate research approaches including sampling, data collection and questionnaire design for specific marketing situations.
M-420.5: Demonstrate effective understanding of consumer behavior issues and theories within a specific context and apply appropriately.
Mapping Matrix of CO's and PO's
|
COs |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PSO 1 |
PSO 2 |
|
M-420.1 |
3 |
3 |
3 |
2 |
3 |
2 |
3 |
3 |
|
M-420.2 |
3 |
3 |
2 |
2 |
2 |
2 |
3 |
3 |
|
M-420.3 |
3 |
3 |
2 |
2 |
3 |
2 |
3 |
3 |
|
M-420.4 |
2 |
3 |
2 |
2 |
2 |
3 |
2 |
3 |
|
M-420.5 |
3 |
3 |
2 |
2 |
1 |
3 |
2 |
3 |
|
Avg |
3 |
3 |
2 |
2 |
2 |
2 |
3 |
3 |
