College Code REAP: 1031,   CMAT: 302
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Course Outcomes

 

M-104.1: Demonstrate strong conceptual knowledge in the functional area of marketing management.

M-104.2: Demonstrate effective understanding of relevant functional areas of marketing management and its application.

M-104.3: Demonstrate analytical skills in identification and resolution of problems pertaining to marketing management.

M-104.4: Demonstrate understanding of various marketing strategies, pricing and channel decisions.

M-104.5: Demonstrate understanding of integrated marketing communication and evaluation of market performance and recent trends in marketing.

 

Mapping Matrix of CO's and PO's

 

COs

PO1

PO2

PO3

PO4

PO5

PO6

PSO 1

PSO 2

M-104.1

3

2

2

2

1

3

2

3

M-104.2

3

3

2

2

1

3

2

3

M-104.3

3

3

2

2

3

3

2

3

M-104.4

2

3

2

2

2

3

2

3

M-104.5

3

3

2

2

1

3

2

3

Avg

3

3

2

2

2

3

2

3

 

 

 

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