Course Outcomes

M-320.1: Evaluating marketing research and applying these findings to develop competitive strategies and select the target audience(s) for the I.M.C. campaign plan.
strategies.

M-320.2: Develop an integrated cross-media and creative message strategy and concept to reach the target audience and deliver the brand promise through an I.M.C. campaign.

M-320.3: Apply the knowledge of advertising structure, budgeting and various methods of promotions to solve problems related to marketing communication.

M-320.4: Structure an integrated marketing communications campaign plan based on the application of marketing concepts, principles and practices within an organisation.

M-320.5: Measure and critically evaluate the communications effects and results of an I.M.C. campaign to determine its success.

Mapping Matrix of CO's and PO's